Ecommerce retailers must be careful before implementing a dynamic pricing strategy. Although some people call segmented pricing "discriminatory," it is still necessary to account for elasticity of demand, stock levels, and more. Ultimately, dynamic pricing should align with a company's strategy. While the human element will always be an important...

Direct to consumer ecommerce management can help brands make more informed decisions about the products and services they sell. DTC allows brands to segment their target audiences, gather valuable data, and create more customized advertising campaigns. Brands can also track their sales and marketing efforts, making them more responsive to consumer...

If you want to maximize your online sales, consider switching to direct to consumer (D2C) ecommerce. D2C businesses offer the added benefit of personalization, which is a crucial element of customer service. By interacting directly with consumers, D2C brands can track their buying habits and offer personalized recommendations. With D2C marketing...